01 — Evidence-based Claims

Statements about making a difference are no longer sufficient. Evidence is key. We do not take impact reporting shortcuts and go beyond outputs. Ambiguous data leads to ambiguous claims. Making real social progress means using robust data to evaluate outcomes.

02 — Customized Metrics

Metrics are not just numbers on a spreadsheet—they represent actual trenchwork and exist to efficiently communicate about and validate an organization’s progress toward its mission and the progress it achieves on the ground.

03 — Correlation vs. Causation

As basic as it may sound, one of the most important elements to understand about claims of social impact is the old axiom correlation does not equal causation. While correlation can be an useful endpoint, we firmly believe it is important to distinguish between a lightly-informed decision and an evidence-based once.